As a result of the implementation, Jo-Ann reports increased productivity at fabric cutting stations, check-out stations and in many craft merchandise areas. The mobility facilitated by the combination of data capture and real-time computing in the Symbol MC3000 computer allows Jo-Ann Stores to remain on the sales floor while they process and complete special-order requests, check prices, stock inventory and enact immediate price.
"Jo-Ann's entire customer service model sets us apart from our competitors," says Alan Rosskamm, chairman and chief executive officer of Jo-Ann Stores. "We take extra steps to ensure that visitors to our stores are inspired and provided with the most comprehensive craft and fabric offerings in the industry. Symbol's cost-effective mobile systems put valuable information and convenience in the hands of each store associate enabling us to more efficiently manage our business."
The Symbol system currently serves 164 Jo-Ann Superstores and 114 top-selling traditional stores. The retailer plans to install the same solution in newly constructed stores and eventually upgrade all remaining stores.
Self-Checkout Slashes Sales of Impulse Items
"Retailers are being forced to rethink their merchandising at the front end as they deploy self-checkout systems," says Greg Buzek, president of IHL. "The impulse displays have not caught up with this new technology." One way some retailers are combating the problem is by attempting to appeal to consumers' other senses, says Buzek. "Retailers such as Meijer and Kroger are offering items such as rotisserie chickens and fresh-baked breads (in the checkout area) to rely more on the sense of smell to drive sales rather than simply visuals when trapped in a staffed lane."
Lowe's Aims to Increase Profit
Danier Leather Improves In-Stocks
StoreNext Releases Category Analyzer
BCBG Max Azria Group Selects E-Commerce Partner
Intermec and Symbol Settle Intellectual Property Dispute|
Intermec and Symbol Technologies reach an agreement settling all outstanding intellectual property disputes between the two companies. Under the agreement, Intermec and Symbol will cross-license certain patents and enter into a four-year covenant not to sue with any respect to remaining patents. Both parties have released patent infringement damage claims that may have existed on the settlement date or may arise before the covenants expire. The specific terms of these settlements are confidential.
CommercialWare Announces Microsoft Compatibility
CommercialWare software solutions are now compatible with the Microsoft Windows XP operating system and utilize Microsoft SQL server, achieving Gold Certification status through Microsoft's Gold Certified Partner Program. By investing in the Gold Certification, CommercialWare, a subsidiary of MICROS, expands its market for its suite of applications, and also extends the quality of service it can provide to customers.
Safeway 2Q Profit Increases
RadioShack Reports a Net Loss
In ever increasing numbers, retailers are collecting and analyzing customer traffic data -- information on the number of shoppers that enter a retail store by day of the week and time of day. They are doing so because traffic data provides the only clear measurement of the sales opportunity that a retailer has created for their individual stores to convert to actual sales.
However, despite the clear benefit of traffic data, experience has demonstrated that incorporating this valuable metric into the decision making process of an organization requires careful planning and a systematic approach in order to insure success.
The following is a summary "How To" guide for retailers who are contemplating the introduction of traffic counting to their organization and, perhaps, a troubleshooting template for retailers who have partially introduced traffic to their organizations, but have found acceptance stalled.
Step One: Involve the Entire Organization Early
Once everyone is involved, move to
Step Two: Set Management Expectations Immediately
Step Three: Design and Mange a Comprehensive Pilot Program
1. Build in Data Quality ControlsPilots are, by definition, a test environment where errors and missteps are inevitable. Be sure to build constant checking and evaluation of the accuracy of the traffic, sales, transaction and labor data into the design of your pilot.
2. Set Reasonable Goals"Show me the ROI," is the baseline mantra of every pilot program. While it is absolutely imperative to clearly establish the value of investing in traffic measurement, it is unreasonable to expect, during a two month test using a small subset of stores, that labor hours can be redirected and marketing dollars reallocated to conclusively clear a pre-set hurdle rate. Having said that, the pilot must still:
3. Prove the ValueYour pilot should generate the new insights into and original questions about your business touched on above. You should choose a set of stores that represent a microcosm of your organization. You should build in store comparison scenarios, "mini-tests," such as a direct mail program during the pilot period, and ancillary inquiries (a popular one being, "Does the conversion rate improve when the manager is on duty?").
Step Four: Build Organizational Education into Your Budget
The field needs to know both that senior management will not use conversion rate as an indiscriminate "performance club," but rather as a tool to determine opportunities for performance improvement. With that reassurance, associates will be open to further education on how to read and interpret reports and how to turn that information into effective management change.
Step Five: Choose a Traffic-Counting Vendor Carefully
Management of traffic data is a service provided by a handful of traffic counting firms. Such a service takes some of the burden off your internal IT resources and can make startups go faster due to availability of existing systems and reports.
Check the vendor's history of innovation. Are they committed to traffic counting and to the retail business, or is counting a sideline to them? How long have they been in business? What do people in business media and in trade associations have to say about them?
The addition of traffic data can add true insight to retail management. If you follow these guidelines, the likelihood that these insights will become part of the fabric of your organization increases dramatically.