Industry Veteran Bob Copeland Launches RetailChain Advisors

Long-time retail industry executive and consultant Bob Copeland announced the formation of RetailChain Advisors, a specialist consulting firm focused exclusively on strengthening retail business performance through the development and deployment of enhanced supply chain strategies.

"Retailers today face an enormous amount of pressure to be faster, leaner and more agile in the supply chain, but many struggle to deploy effective approaches to deliver on these goals," said Copeland. "RetailChain combines deep domain expertise from concept to consumer, with extensive industry insights captured from working on the ground with retailers, brands and factories. This unique perspective allows us to help clients understand the dynamics and challenges in today's multi-tiered, omnichannel supply chains -- and address them in a measured and well-informed manner."

RetailChain officially began operating in April 2013. Its initial project involves helping a classic American retailer to define a new global inventory management process as it transitions into a global omnichannel leader.

RetailChain's services range from front-end assessments and strategy setting to hands-on process and systems implementation assistance.

RetailChain Advisors managing director Bob Copeland is a former long-time partner at Kurt Salmon Associates. He most recently served as senior vice president of product strategy and business development at cloud-based supply chain solution provider TradeCard.

RetailChain Advisors is based in Atlanta.
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