Innovate and Transform

At the eighth annual RIS Retail Technology Conference, held April 9-11 at the Hilton Bonnet Creek in Orlando, FL 100 retail executives from top retailers including Chico’s, Nordstrom and Walmart shared first-hand experiences and advice on “Reinventing Retail in an Age of Disruption.”

The conference kicked off with an energy-packed keynote from Scott Stratten, president of Un-Marketing, reflecting on the takeover of marketing in retail technology.

Sam Hogenson, VP of customer facing technology for Nordstrom shared insights into its multi-year transformation project that involves every aspect of the company, including culture, technology and customer experience.

Gartner’s research vice president Jeff Roster presenting results from the 24th Annual Retail Technology Study, noted that “we will see more transformation in retail in the next three years than in any given three year period in history.”

The Retail Magellans panel, featuring Ryan Bonifacino VP digital strategy for Alex and Ani LLC, Steven Crane CEO of and Courtney Lapin director of retail partnership at Westfield Labs, revealed that incremental improvement is good, but leapfrogging what’s in the marketplace is the better approach.

The next major RIS event will be the 2014 Retail Executive Summit, taking place June 18-20 at the Grand Del Mar, Del Mar, CA. Visit for more information.

Scenes from the 2014 Retail Technology Conference: A) Ryan Bonifacino of Alex and Ani LLC, Steven Krane of and Courtney Lapin of Westfield Labs participate in the closing panel session “Retail Magellans” ; B) Jeff Roster of Gartner presents the 24th Annual Retail Technology Study; C) Scott Stratten of Un-Marketing delivers the opening keynote presentation “Reinventing Retail in the Age of Disruption”; D) Andres Valdivieso of Farmacorp, Richard Yonkers of 1010data, Steve Methvin of Bozzuto’s, Mark Peterson of hybris and others enjoy the golf outing prior to the opening day cocktail reception; E) Sam Hogenson of Nordstrom delivers the closing keynote presentation “Nordstrom: The 113-Year-Old Startup.”