Strategic Product Marketing Executive of Infovista Network Performance Solutions, Ricardo Belmar, discusses digital transformation in retail and how it is changing the in-store customer experience highlighted with some industry examples.
Findings in this Targeted Research report indicate a spike in activity for upgrading store networks will enable stores to become gateways to innovation, digital transformation and greater customer engagement.
While consumer industries pay attention to digital transformation initiatives, they need to place equal importance on customer facing store-centric omni-commerce application upgrades, associate user experience and backend processes and tools.
Ongoing investment and the innovative use of cutting-edge technology is often the difference between success and failure in retail today. See which retailers joined Amazon, Walmart and CVS in this annual ranking of the world’s most innovative companies.
The retailer’s limited in-store pickup tower deployment was a rousing success, spurring rapid expansion across the chain. Find out Walmart’s plan to scale the technology and the new features it is adding to further enhance the experience.
As shoppers come bustling through the entrances of retail stores, retailers need to ensure their network connection is reliable and strong enough to power everything from POS systems to digital signs, tablets and more.
Department stores have come full circle as prime shopping destinations. Through digital initiatives, investments in technology and store remodels, departments stores that play their cards right will remain for the long haul.