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Interactive Digital Signage

A collection of news, articles and other featured content about Interactive Digital Signage.

Feeding the Beast: Leveraging Generative Content to Create Immersive Retail Destinations

Increasingly, leading retailers are turning to what’s known as generative content in order to keep their digital signage fresh.

New Vitamin Shoppe Store Format

​​​​​​​Change agents Sharon Leite, CEO, and Andy Laudato, COO, of the Vitamin Shoppe offer an inside look at how the 750-store retailer transformed its business model and reinvented its stores.

When Shinola was plotting its holiday 2019 promotion strategy, it knew it wanted to do something different and unexpected that season.

Department stores are racing to master omnichannel in their efforts to win customer loyalty.

Art Retailing Science

Retail success in the modern era requires a deep connection between the shopper and the retailer — a connection that is built and maintained thanks to memorable experiences. This special report explores the retailers that are leading in experiential retailing and gives practical tips on how to best blend old-school retailing techniques with new-school data based approaches.

Whether through retail technology or old school techniques, “communication” methods are top of mind for retailers today as they double-down on personalization efforts. Learn how CVS and Walgreens are using both of these to change shoppers’ journeys.

Growth and optimism characterize a dynamic era when retailers are busily engaged in bold transformation. Download the report now.

The tech-laden 188,000-square-foot Neiman Marcus store opens Friday in New York City’s Hudson Yards. Get a first look at its next-gen retail technology and innovative customer experiences.

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