International Duty Free Shops of Morocco Leverages Merchandising Suite

International Duty Free Shops, Ltd. of Morocco selects the Vision Suite from Jesta to help improve merchandising, planning, inventory management and store operations. International Duty Free Shops, Ltd. evaluated solutions from several vendors and chose Jesta I.S. for its integrated suite of applications.

"As part of our objectives to improving our customer's experience, we decided to upgrade our Retail Operations to a new generation platform, which will deliver rapid customer service and enable fast-paced and transparent product replenishment," says Almario R. Quijano, general manager of International Duty Free Shops, Ltd. of Morocco.

Quijano adds, "The project also needs to address complexities such as controlling the sale of duty-free products, processing multi-currency transactions, dynamic currency conversion and faster transaction times. With Vision Store we believe that significant advancements will also be obtained with the introduction of automated global flight lookup and electronic reading of boarding cards at the point-of-sale. All these elements are important in ensuring that time-constrained customers could make purchases comfortably and quickly."
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