American Eagle Outfitters launches a new entertainment platform, called 77Entertainment (77E). The new platform debuted with the premiere of "It's a Mall World," a 12-episode series directed by Milo Ventimiglia of NBC's "Heroes." The retailer is making 77E content available online, in stores and on television as a multi-channel entertainment platform. 77E will feature original and user-generated content on ae.com, in AE stores, on television and on Web sites such as YouTube, MySpace and Facebook. The content will include a range of everything from music to comedy and reality to drama.