J.C. Penney Adds Subscription Big-and-Tall Service with Bombfell
J.C. Penney is expanding its reach in the big-and-tall market by partnering with Bombfell.com, a men's clothing subscription box service. Similar to offerings by Stitch Fix and Trunk Club, Bombfell offers customers a personal stylist who puts together outfits using both algorithms and humans that employ a customer's fit and style preferences. Customers can preview styles before they ship, and once they arrive, they have seven days to try everything on, pay for the clothes they keep, and return the rest.
The partnership will give J. C. Penney customers the advantage of a stylist who knows their tastes and can also steer them in a fashion-forward direction, while Bombfell customers will have access to the big-and-tall sizes they've been seeking and lower prices than you'd typically find with a subscription service. Both customers will benefit from each other's data.
Since Bombfell was founded in 2012, it's heard from customers who wanted extended sizes, and this partnership should give those men what they've been seeking. In a tweet three days ago, Bombfell co-founder Bernie Yoo said, "It's incredibly difficult to source quality pieces at a good value for Big & Tall men. It took us [six] years, but we're finally able to start addressing this really underserved market vis a vis our new partnership with @jcpenney."
Under the partnership, the average big-and-tall item price is $39 and compares with $85 on Bombfell.com and in the range of $100 to $300 at Trunk Club. The J.C. Penney + Bombfell price range will the same as Penney's and in the range of $15 to $120, as reported in The Dallas News, which also noted that Penney's merchandise will be shipped from Bombfell's warehouse.