JCP Targets Sports Fans With New E-Shop

JCPenney launched an all-new Sports Fan Shop experience on that will be powered by Fanatics, the largest online retailer of officially licensed sports merchandise. Fanatics, which operates the e-commerce platform for hundreds of collegiate and professional sports teams, leagues and media sites, will provide fans with an enormous selection of team sports apparel and merchandise at with over 300,000 licensed products spanning all the major sports leagues.

"Our partnership with Fanatics enables us to deliver even more quality team merchandise that our customers want during their favorite sports season. Whether it's football in the fall or March Madness in the spring, JCPenney has the caps, shirts and collectible gear to make any sports enthusiast a true fanatic," said John Tighe, senior vice president of men's apparel for JCPenney.

The Sports Fan Shop on features new product categories, state-of-the-art technology, seamless navigation and a quick checkout process. Shoppers will also benefit from a flexible return policy, which includes low-cost shipping options and satisfaction guarantees. Fanatics can also ensure quick delivery to fans around the world due to their multiple distribution outlets located across the country.

"Fanatics is proud to add JCPenney to our family of partners," said Brian Swallow, SVP, Strategy and Business Development for Fanatics. "I am convinced that with our e-commerce expertise, leading technology platform, regional distribution infrastructure and unparalleled assortment of sports fan merchandise, Fanatics will be able to further enhance the shopping experience for JCPenney customers."

Visit the new official site at .
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