With Jesta I.S., Town Shoes Get Serious About Multichannel

Town Shoes is expanding its relationship with Jesta I.S. to include the implementation of the multichannel order management capabilities delivered by Vision E-DOM.

In deciding to implement Jesta I.S., Town Shoes will further leverage its existing IT infrastructure, at the backbone of which are Vision's foundational Merchandising ERP and POS systems. Delivering significant agility in moving multichannel inventory for both the brick-and-mortar and e-commerce channels, as well as tapping into existing inventory for seamlessly fulfilling web orders, Vision E-DOM will directly benefit Town Shoes' bottom line.

"We were looking for a fully integrated and dynamic multi-channel order management solution to efficiently fulfill our web orders by drawing from our in-store inventory. Jesta has been a great partner of Town Shoes, and their Vision Suite has been a key pillar within our IT strategy. The implementation of Vision E-DOM will improve our web order fulfillment and shipment time matrices to increase our customer loyalty," said Peter Gerhardt, CFO Town Shoes.

With more than sixty years in retail, Town Shoes is the destination for the widest selection of on-trend footwear and handbags. With the rapid pace of e-commerce, Town Shoes required a multi-channel order fulfillment solution that would seamlessly leverage a common pool of inventory for both online and brick and mortar channels. Retaining the highest customer loyalty levels possible is paramount to Town Shoes business strategy.

Town Shoes will solidify customer loyalty by offering an unprecedented assortment of goods and shorter order fulfillment lead times. Vision E-DOM drastically reduces shipping times by executing orders from store locations closest to the customer while providing real-time visibility and tracking to both Town Shoes and its customers.
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