Jo-Ann Stores Revamps Digital Strategy with Demandware

Jo-Ann Stores, a fabric and craft retailer in the U.S. with more than 800 stores, selected the Demandware Commerce platform to support its digital commerce strategy. The cloud-based infrastructure will help Jo-Ann Stores to realize operational efficiencies and improve performance.
"We needed a flexible digital commerce platform that would allow us to move quickly to meet the evolving needs of our customers across our web and mobile channels," said Matt Susz, CIO of Jo-Ann Stores. "Demandware's cloud-based platform will allow us to deliver innovative brand experiences to inspire and spark our customers' creativity wherever they choose to shop with us."
Jo-Ann is working with a Demandware LINK Solution Partner, Lyons Consulting Group, on the development and system integration of its new site. In addition, the retailer will leverage pre-built integrations to third-party technologies available through the Demandware LINK Technology Marketplace.
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