Joann Stores Implementing Analytics to Bolster Customer Experience

Jamie Grill-Goodman
Senior Editor
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Identifying traffic patterns helps ensure the right number of team members are available.

Fabric and craft retailer Joann Stores recently launched a completely reimagined store experience focused on new features and services based on the latest crafting trends. Now Joann will roll out an in-store traffic analytics solution to provide insights for the company’s 870 stores. The ShopperTrak solution supports Joann's customer-first focus, as it will help the retailer better identify traffic patterns to ensure the right number of team members are available at the right times in each store.

Joann stores have become a place that inspire creativity and foster a shareable and welcoming experience,” said Chris DiTullio, senior vice president of Stores & Store Operations, Joann. “Our goal in rolling out the ShopperTrak solution is to optimize labor and conversion rates in our stores. Implementing this technology will help ensure team members are available where and when customers need us, to create a supportive and efficient experience. Based on ShopperTrak’s success in other retailer roll-outs, we’re confident this will have a positive impact on our customers’ experience.”

Having precise store visit data allows retailers to create effective marketing and operational decisions and understand the related impact. By incorporating broader market benchmarks, promotional data and other analytics, retailers can convert real-time data into insights to better engage their customers.

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