Joann Stores Tailor Engaged Customer Experiences

Jamie Grill-Goodman
Senior Editor
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Craft retailer Joann Stores has chosen Oracle to help create a modern experience with a 360-degree view of customer engagement. With Oracle, Joann can better understand and engage customers across its omnichannel footprint, including leading web and mobile properties and more than 865 physical stores across the United States. Leveraging embedded data science and analytics, Joann can create more personalized, targeted offers that generate demand across key market segments.

“Our customers expect a superior assortment of fabric and craft supplies from our stores, as well as expertise, guidance and inspiration from our team members,” said Steve Miller, SVP marketing & eCommerce at Joann. “With Oracle Retail, our store teams will be able to seamlessly move between completing specific tasks and helping shoppers on the floor. And by more fully understanding our customers’ interests and buying history, we can suggest new projects in-store and deliver more personalized offers to drive engagement across channels.”

Together, Oracle Retail Xstore Point-of-ServiceOracle Retail Customer Engagement Cloud Service and Oracle Marketing Cloud will help Joann streamline the management and execution of promotions, provide an innovative approach to customer discounts and coupons, and provide a competitive edge as the retailer continues to grow in the highly seasonal fabric and crafts industry.

By adopting the solution, JOANN Stores can also create an endless aisle to fulfill and create consumer demand with more personalized and relevant offers. The new solutions will deliver value at corporate and store level through operational efficiencies with better quality and access to data.