Jockey and Chain Reaction Cycles Utilize Adaptive Targeting and Visitor Cloud Data Exchange

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Jockey and Chain Reaction Cycles Utilize Adaptive Targeting and Visitor Cloud Data Exchange

By RIS News Staff - 04/27/2016
Qubit, a company that delivers data-first customer experiences, has launched a comprehensive upgrade to its premium digital experience management platform. The new version of Qubit’s Digital Experience Management (DXM) platform is expected to enable companies to put customer insights to work faster and more effectively. Brands will be able to use the new Adaptive Targeting feature to view and incorporate updates to customer segments automatically in real-time with every new online event to drive hyper-relevant engagement.
 
“My team is very excited about Adaptive Targeting and in particular its ‘segments’ functionality," said Tim McCue, VP of Ecommerce at Jockey. "Actioning our segments is now easier than ever because of the integrated nature of Qubit’s platform. By identifying these segments we’re personalizing complete user journeys and building stronger relationships as our customers’ needs evolve."
 
“Qubit also sets us up for broader data ambitions. In the future, we’ll be looking at combining Qubit’s rich behavior data with other sources such as customer preferences. This holistic approach to data supports our goal of being a customer-first business.”
 
The Adaptive Targeting segmentation technology takes into account new insights as they are observed or gathered from a variety of data sources. Adaptive Targeting automatically adjusts and updates segments in real-time to reflect these changes in visitor behavior or preferences, thus ensuring hyper-relevant customer engagement.
 
Adaptive Targeting will work in tandem with the new Visitor Cloud Data Exchange (VCDX). Often, the challenge companies face isn’t a lack of customer data but how fast they can get that data into a place where it’s useful. Visitor Cloud Data Exchange offers users a variety of ways to collect online or offline, streaming, surveyed or static customer data. Companies can also directly connect to the Visitor Cloud through their own business intelligence software.
 
In its totality, this release allows marketers to achieve end-to-end customer experience delivery from data collection, through reporting and analysis, all the way to actioning in one easy integrated workflow without finding themselves stranded in a data silo.
 
"One of the main benefits we've seen from starting to work with a platform like Qubit is our ability to breakdown some legacy structures, to continue to move to become as personalized for our customers as we can," said Mark Lilley, Head of Ecommerce, Chain Reaction Cycles, an online bike store. 

Qubit has also launched Abandonment Recovery and Customer Preferences to add to its portfolio of out- management solutions that includes Social Proof, Product Recommendations, Merchandising and Landing Page Optimization.