Jockey and Kellwood Company Announce Licensing Agreement

1/1/2008
Gerber Childrenswear, Inc. to Produce Jockey-Branded Children's Apparel
  
    KENOSHA, Wis., Dec. 10 /PRNewswire-FirstCall/ -- Jockey International,
Inc., and Gerber Childrenswear, Inc., a division of Kellwood Company, have
entered into a licensing agreement. Effective immediately, Gerber
Childrenswear, Inc. will begin the design, production and distribution of
Jockey-branded underwear, sleepwear and thermalwear for infant, toddler and
children's apparel.

    "This is an excellent opportunity for Jockey to work with an
established expert in the children's apparel industry that can grow Jockey
children's apparel business and introduce new categories," said Jockey's
Vice President of Domestic Licensing, Milou Gwyn. "This initiative also
enables Jockey to dedicate more resources to our core business of adult
apparel."

    Gerber Childrenswear, Inc. will distribute these products in the United
States and Canada.

    "We are excited to partner with Jockey," said Gary Simmons, President
and CEO of Gerber Childrenswear, Inc. "By blending Jockey's strength in
brand awareness and customer loyalty with our expertise in the
childrenswear market, we will be able to design products that will meet and
exceed the expectations of the consumer and retailers. We are pleased with
this new partnership and the opportunities it provides."

    About Jockey International, Inc.

    Jockey International, Inc., is a privately held company, founded in
1876 by Samuel T. Cooper, a retired minister who wanted to help lumberjacks
suffering from blisters and infections caused by their shoddy wool socks.
Consumers learned they could trust him, and his tiny hosiery business grew
and then expanded into underwear. Today, Jockey International, Inc., is a
leading manufacturer and marketer of comfort apparel products sold in major
department and specialty stores across the country. The products are also
available in more than 120 countries around the world. Located in Kenosha,
Wis., the 131-year old company is committed to quality, comfort, fashion,
innovation and value. As Jockey grows in size and sophistication, the
simple commitment to serve its consumers' needs continues to be the
company's hallmark. Consumers can visit Jockey on its Web site at
http://www.jockey.com.

    About Kellwood Company

    Kellwood Company (NYSE: KWD) is a $1.6 billion marketer of apparel and
consumer soft goods, that specializes in branded products and markets to
all channels of distribution with brands tailored to each specific channel.
Kellwood brands include Vince(R), HOLLYWOULD(R), Phat Farm(R), Baby
Phat(R), Sag Harbor(R), Koret(R), Jax(R), Democracy(R), Sangria(TM),
Jolt(R), My Michelle(R), Briggs New York(R), Hanna Andersson(R),
Onesies(R), Kelty(R), Royal Robbins(R) and Sierra Designs(R). Calvin
Klein(R), XOXO(R), David Meister(R), Gerber(R), and O Oscar, an Oscar de la
Renta Company, are produced under licensing agreements. For more
information, visit http://www.kellwood.com.

    About Gerber Childrenswear, Inc.

    Gerber Childrenswear, Inc. is a leading marketer of infant and toddler
apparel and related products, which it offers under its flagship licensed
brand Gerber, as well as the Onesies(R) brand one piece underwear. Gerber
Childrenswear is headquartered in New York, NY and owned by the Kellwood
Company.

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