Jockey Announces New Licensing Partnership with River's End

Jockey International announced it is beginning a licensing partnership with corporate apparel provider River's End Trading Company, a leader in the corporate apparel category.

Through the agreement, Jockey said River's End will be the exclusive licensee for men's and women's apparel in the ASI (Advertising Specialty Institute) and the premium channel.

"We are very excited to collaborate with Jockey, who is a leader in its industry, to create corporate apparel supported by the strength of the
Jockey brand and global recognition," said River's End owner and CEO Richard Ward. "These quality characteristics combined with great value will make our partnership innovative and successful."

"We believe that the Jockey and River's End partnership will be highly successful and we're pleased to work with a partner that has a
demonstrated history of producing excellent products in this important category," said Milou Gwyn, Jockey vice president of domestic licensing.

Jockey's corporate apparel license was previously held by PremiumWear; both parties recently agreed mutually to dissolve that partnership, Jockey said.

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