Jockey International, Inc. announces a licensing partnership with Komar Layering, a division of Komar and a leader in the thermal underwear category. Komar Layering will be Jockey’s exclusive licensee for men’s and women’s thermals and layering apparel.
Products from the new partnership will ship August 2012 for the fall 2012 season. Items planned for the launch season collection include:
- Innovative Smart Thermals with thermal modulating Outlast technology
- Unique solutions based tops and leggings
- Modern silhouettes with Jockey signature details
“The collaboration between Jockey and Komar Layering is a compelling combination,” said Milou Gwyn, Jockey vice president of domestic licensing. “Komar Layering has tremendous strength in sourcing and design. Their consistent success at retail speaks to the level of excellence that they deliver season after season.”
“We are very excited to be collaborating with Jockey and establishing a long-term relationship with this iconic brand,” said Komar Layering President Mark Sandler.
Jockey’s thermal underwear license was previously held by Appareltex until recently, as the company’s owner has decided to pursue a different business model. All aspects of the fall 2011 season will be executed by Appareltex.