Jockey Partners With Gerber for Baby Collection

8/29/2014
Jockey is partnering with Gerber Childrenswear to launch Baby Jockey, an adorable and extra soft line of baby clothes.

Aligning with Jockey's commitment to provide on-trend yet functional products, Baby Jockey's styles are fabricated from cotton interlock (95 percent) and spandex (5 percent) for ease of movement and comfort. The collection also includes features such as lap shoulders for easy over-the-head dressing, and snap-crotch or full-front openings for simplified diaper changing.

"We are thrilled to partner with Gerber Childrenswear," said Milou Gwyn, vice president of licensing at Jockey. "Their commitment to creating fine products, as well as their market share and industry expertise, is a huge asset for us. Furthermore, both the Gerber and Jockey brands share a unique American heritage and a commitment to quality."

The Baby Jockey collection for boys and girls includes bodysuits, sleep-and-play outfits, accessories and pant sets ranging in sizes 0-3 to 24 months. While Baby Jockey's girls' collection includes ruffle detailing, floral applique embroidery and shirred necklines, Baby Jockey's boys' collection incorporates rich colors and playful designs and screen prints.

"The Gerber Childrenswear licensing strategy is to pursue brands that are evergreen and at the top in their category, and Jockey clearly fits this criterion," says Jeanne Dullea, senior vice president of business development and marketing at Gerber Childrenswear. "The Jockey brand resonates with the consumer in quality, fit and comfort, which is what mothers look for when shopping for children's clothing."

While Baby Jockey's girls' collection was released erly on Jockey.com in June, Baby Jockey's boys' collection will launch in late September 2014. Baby Jockey will be available on Jockey.com, as well as at additional retailers such as Babies "R" Us, Belk and Amazon.com.
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