Jockey Unveils Its First Pop-Up Store
Jockey International, Inc. (Jockey), a 143-year-old underwear and apparel brand, will open its first-ever pop-up retail store at the edit @ Roosevelt Field in Garden City, New York – a turn-key opportunity for brands at Roosevelt Field, a Simon property.
The 1,700 sq. foot store will feature a contemporary assortment of men's and women's undergarments, activewear, sleepwear and loungewear catering to the modern New Yorker's active lifestyle, including the popular underwear bar. The underwear bar will feature mix-and-match styles for both men and women, and customers can expect exclusive in-store promotions with the underwear bar including flash happy hour sales. Shoppers can also find exclusive merchandise and an embroidery station where customers can have purchased product embroidered on the spot.
"As a company, we have been eager to launch our first pop-up store and the edit @ Roosevelt Field provides us the flexibility to showcase Jockey products in an exciting and engaging way," said Melissa Latham, Jockey's VP of North American retail division. "Customers shopping in Jockey at the edit @ Roosevelt Field will find a fun, enjoyable experience and, of course, premium, quality-crafted apparel."
The product offering will be highlighted by the new Jockey x Victoria Arlen collection. Arlen, an ambassador of the brand, collaborated with Jockey designers to create a playful and bright athleisure collection that centers around Arlen's personal style and positive attitude. The central theme of the collection is donuts – a favorite of Arlen's! – with a message encouraging people to turn their struggles into sprinkles.
The store will open to shoppers in September and run for four months through January 2020. This is the fifth retailer to occupy the space. Other retailers have included Egg Baby, Clientele, Revtown USA, and Hope & Henry.