Jones Group E-Commerce Finds Double-Digit Growth

Although The Jones Group has reported net sales of $1.02 billion for the quarter ending September 29, 2012 compared to $1.03 billion for the same period last year, the company shows no signs of decline. E-commerce sales across its brands continue to grow, investments in Nine West are becoming greater and new store formats prove successful.

 

In terms of designer brands, Stuart Weitzman brand sales were up 8% from last year with double digit retail sales growth and a doubling of domestic e-commerce growth. The Kurt Geiger brand is also holding its own in retail store growth and e-commerce brand performance both up double digits.

 

Nine West has also seen double digit growth in online wholesale channels, including Amazon and Macys.com. Nine West branded retail, the focus of recent investments in distinctive new concept stores and refreshed e-commerce is beginning to show left while still in the launch phase.

 

"We believe our Lexington Avenue flagship is not only a very exciting re-invention of Nine West retail, it is also a window into the future of fashion, but we're retailing. Stylishly straddling the online and offline worlds," said CEO of Branded Businesses for The Jones Group on a recent call with investors. "Although we just opened our doors the store is trending, up more than 16% of our plan and online Nine West e-commerce sales are up more than double digits versus last year with both traffic and conversion up as well."

 

The new format Orlando Retail Store has also seen positive comps since launching last spring. The store is a pilot for optimizing the Jones New York retail format. The store's success thus far has encouraged the retailer to extend the concept to select Jones New York retail locations with a schedule of re-models over the coming months.

 

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