Juicy Beefs Up E-Comm With OneStop Internet

Juicy Couture is expanding the scope of its e-commerce offerings through a new multiyear agreement with solutions provider Onestop Internet. The goal of the partnership is to make JuicyCouture.com a dynamic, state-of-the-art channel to deliver the Juicy Couture experience to the brand's customers around the globe.

Onestop Internet will customize an outsourced digital commerce channel providing a range of all-encompassing solutions including: full-scale warehousing and distribution, best-in-class customer service, end-to-end product imaging and cross-channel performance marketing services, to streamline operations across Juicy Couture's online, mobile and brick-and-mortar businesses.

JuicyCouture.com serves as a key distribution channel and cultural hub that delivers LA style and attitude to customers all over the world. By refreshing the platform's merchandising environment and creating an upgraded, ROI-focused user experience, Onestop will focus on maximizing consumer engagement and ultimately driving and increasing product sales worldwide. Additionally, Onestop will leverage data generated from its proprietary enterprise to consolidate Juicy Couture's supply chain management process and increasing operational efficiency.

"We are excited to work with Onestop to provide expanded e-commerce service to both our partners and Juicy Couture customers," said Nick Woodhouse, president and CMO of Authentic Brands Group, which owns Juicy Couture. "E-commerce is a key driving platform behind the global expansion of the brand and we are confident that this partnership will provide the sustainability and innovation to propel Juicy Couture to new heights worldwide."

In addition to managing Juicy Couture's technology platform, the six core digital commerce services outsourced to Onestop include a full-scale warehousing and distribution infrastructure with a global capacity, world-class customer service solutions, end-to-end product imaging, and ongoing agency-level creative services. Onestop Internet took over operations of JuicyCouture.com on July 1, 2014.


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