JUMIA CÔte d'Ivoire Expands Warehouse to Satisfy E-Comm Demand

JUMIA CÔte d'Ivoire, an African e-commerce company undertook the relocation of its Treichville warehouse to a brand new, twice-as-large storage facility warehouse, in the industrial zone of Koumassi, a suburb of Abidjan. Operations at the new warehouse are scheduled to start on May 11. Motivated employees, a new working environment, and a high-tech warehouse are all the ingredients needed to maintain JUMIA's success in the region.

Almost two years after JUMIA endeavored to revolutionize shopping habits in CÔte d'Ivoire, e-commerce has become synonymous with the company's name. The online shopping mall steadily continues to expand in such way that the capacity of its former warehouse has been exceeded. JUMIA's new warehouse comprises a storage capacity of 2,000 square meters situated in the neighborhood of Koumassi, with all the technology and facilities necessary to the implementation of a multichannel logistics strategy. As part of the expansion plan that led the company to increase its human capital by seven and double its deliveries, this recent move is intended to further enhance the quality of the delivery experience.

JUMIA CÔte d'Ivoire sees 500,000 monthly unique visitors, carries an assortment of over 50,000 products in 20 categories and fulfills 1,000 orders fulfilled daily. In 2014, JUMIA CÔte d'Ivoire recorded a monthly sales growth of 14 percent in just the fashion category.  JUMIA CÔte d'Ivoire continuously signs new partnerships and launches new products. Moreover, a plethora of products have been exclusively introduced by JUMIA for the first time on the Ivorian market these last months: Infinix, Innjoo, and refurbished Apple devices. Before long, ranges of the famous beauty brand Dark and Lovely from L'Oreal will be available at very competitive prices. Finally, a dedicated B2B service was recently set up to answer the needs of businesses and professionals.

It is thus to support this growth and honor the promise to deliver any item ordered on its website anywhere in the country within 5 days that JUMIA CÔte d'Ivoire is shifting its entire warehouse to a new one arranged to take up the incumbent logistics challenges. Offering a high level of service, high inventory availability, supply and return management, the new warehouse is designed for the sole purpose to more efficiently satisfy an outgrowing customer base as well as partners and suppliers.

With the shift, about 100 employees will be relocated to the new site enabling the effective start of operations immediately.
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