kate spade Adds Sizing Recommendations Via True Fit

kate spade new york and True Fit, a fit personalization service, are partnering to provide personalized fit and size recommendations for kate spade new york branded apparel and footwear on the katespade.com e-commerce site. True Fit's technology, powered by a global platform of fit data and consumer feedback from millions of consumers and the technical design details from the world’s top apparel and footwear brands, enables kate spade new york customers to shop the brand’s flagship site with increased confidence about fit. The site will also feature True Fit’s new shoe user experience that delivers accurate fit ratings and size recommendations to consumers while also communicating the nuance of each shoe style.

True Fit partners with more than 2,000 brands and leading retailers to create the world’s largest collection of apparel, footwear and consumer fit data. Offering a simple user experience, the True Fit technology applies this data to offer consumers accurate fit advice that is based on both technical design specs as well as consumer feedback about fit.

"We view the kate spade new york eCommerce site as our ultimate global flagship and we are always refining our approach to offer the best customer experience,” said Mary Beech, executive vice president & CMO of Kate Spade & Company. "Incorporating True Fit’s technology allows us to enhance and personalize our customer’s online shopping experience.”

"Since its inception, the kate spade new york brand has defined what it means to be fresh and innovative, without faltering on what it means to be customer-centric,” said Jessica Murphy, True Fit co-founder. "True Fit is thrilled to offer katespade.com shoppers a unique experience that motivates discovery, increases confidence, and builds on exceptional growth at each and every consumer touch point.”
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