Kellwood Launches Rock'N'Roll-Inspired Denim Brand

Lamb & Flag is a denim driven brand for men and women with designer updated classic products that are a little edgier and sexier than what is currently available to its core 18- to 24-year-old demographic.
 

Lamb & Flag, named after a venerated pub in Oxford, England, will officially launch in November 2011 through its e-commerce site www.LambandFlag.com. Shortly thereafter, three Southern California retail locations will follow including Brea Mall (Brea, California), The Shops at Mission Viejo (Mission Viejo, California), and Los Cerritos Center (Cerritos, California) in December and January. The rock ‘n’ roll-inspired retail chain will carry the Lamb & Flag collections, as well as a range of complementary third-party brands such as A.P.C, Nudie, Cheap Monday and RVCA. Each store is about 3,500 square feet in size.
 

In the Lamb & Flag-branded collections, denim will retail for $56 to $98, T-shirts for $22 to $36, wovens for $36 to $68 and outerwear for $48 to $128. Lamb & Flag will also be introducing men’s and women’s fragrances.
 

The initial women’s deliveries include both superslim and flare-leg jeans, off-the-shoulder knits, cinched dresses and color-blocked sweatshirts. The men’s lineup includes logo T-shirts, striped hoodies, military jackets and lots of vintage denim styles.