Kendra Scott Taps Rackspace to Manage E-commerce Growth

10/14/2014
Kendra Scott, the fashion accessories retailer and wholesaler, is utilizing a hybrid cloud solution with Rackspace Digital to support its rapid growth, maintain uptime and ensure high performance during critical peak periods. Kendra Scott's VP of e-commerce and loyalty will attend the Rackspace thought leadership summit, Rackspace::Solve, on Oct. 20, 2014, in Chicago to discuss how the collaboration has supported the brand's rapid e-commerce growth.

Rackspace works with Kendra Scott to plan, build and test infrastructure up to nine months in advance of high-traffic e-commerce days such as Black Friday and Cyber Monday. The two companies also have consistently worked to build out a long-term growth plan for the retail company's fast-growing web business.

With a hybrid environment powered by Rackspace and hosted Magento, Kendra Scott can spin up during peak periods, which can yield a 400 percent increase in traffic compared to normal sales days, then spin back down after the event. This saves Kendra Scott money and IT resources. And with Rackspace Managed Cloud, Kendra Scott is able to focus on developing its site and further growing its web business, while Rackspace manages the backend IT infrastructure.

"At Kendra Scott, we pride ourselves on providing 'WOW' customer service in our retail stores, and we want to ensure that the same experience translates to the web," said Tria Foster, VP of e-commerce and loyalty at Kendra Scott. "Rackspace helps us achieve this mission by designing custom solutions that enable uptime during critical high-traffic events and working with us to build out a multi-year growth plan."

Since collaborating with Rackspace for the debut of its web business in 2010, Kendra Scott has grown its multi-million dollar e-commerce business around 220 percent year-over-year, requiring improved load times and site performance.

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