Kiabi Taps SoftwareAG API to Power Customer Experiences

Fashion retailer Kiabi chose Software AG's webMethods API Management Platform to fulfill its vision of delivering a superior customer experience, broaden its international business, and become a leading multi-channel fashion provider.

Kiabi serves more than 20 million customers across 32 countries and more than 500 stores. The retailer is using webMethods API (application programming interfaces) Management to extend its digital ecosystem as a way to expose core business functions in real-time to business partners and across all departments. The API ecosystem at Kiabi empowers both internal and external parties to deliver rich and engaging customer experiences. This, in turn, drives innovation far beyond the scope of the company's current online platform, all while accelerating time to market. webMethods is a key component of Software AG's Digital Business Platform, and has recently extended its API deployment options to include on-premise, cloud and hybrid functionality.

Kiabi built crucial API building blocks for composing applications, ensuring the company can manage the rapidly changing demands of the fashion business. This enables Kiabi to scale its systems and online presence up or down rapidly, depending on customer demand.

"Kiabi's approach has great foresight. Retailers are finding that in order to compete in the multi-channel world they need to share more and more information internally and externally and provide consistent and re-usable capability across the organization," Oliver Guy, retail industry director, Software AG, said. "Consequently a robust approach to managing APIs across both cloud and on premise solutions is becoming crucial."

Kiabi uses other components of Software AG's Digital Business Platform, including Terracotta In-Memory Data Fabric to improve website performance, webMethods integration to provide seamless system connectivity and ARIS collaborative process modelling to map systems to its ever-evolving omni-channel processes.

"We are very grateful to be recognized as a Digital Innovator by Software AG," added Jean-Francois Rompais, IT & architecture leader at Kiabi. "Our API Management program has been a core enabler of our cross-channel strategy. As we have added sales channels, each of which has required access to similar data and processes, our library of APIs has enabled us to do this faster and with greater consistency – thus improving speed to market and quality of service."
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