Kibo and Certona Join Forces to Personalize the Path to Purchase
Kibo, a leader in cloud commerce, and Certona, a leading real-time omnichannel personalization solution and pioneer of AI-driven experience individualization are joining forces. The combination brings together Kibo’s robust cloud commerce platform, comprised of both e-commerce and order management solutions, and Certona’s best-in-class personalization platform.
As the market becomes more dynamic and competitive, retailers need individualized ways to build loyalty, drive sales and streamline their business. The combined company represents a milestone for the future of digital commerce – putting customer journey personalization front and center for retailers while also providing flexible, innovative cloud-based commerce solutions.
“Kibo is dedicated to partnering with our clients to provide retailers with robust commerce solutions, which enable them to deliver outstanding consumer experiences,” said David Post, CEO, Kibo. “To prepare our clients for what’s to come in commerce, we looked for a true innovator that would elevate our current personalization capabilities, and we found it in Certona. Together, we will continue to partner with our clients, meeting them where they are along their digital transformation journey.”
Certona will offer Kibo clients more options for their personalization needs while also leveraging Certona’s immense experience and expertise. Certona clients will continue to enjoy the service and support that they have come to expect while also having unique access to Kibo’s suite of cloud commerce solutions — all while benefitting from the advantages of utilizing a single provider.
“We believe that personalization represents the greatest opportunity for innovation in digital commerce,” said Meyar Sheik, CEO and co-founder, Certona. “This is a natural progression of our growth trajectory and continued desire to make it faster and easier for retailers to launch end-to-end, personalized shopping experiences for their consumers.”
More than 400 retailers and branded manufacturers rely on Kibo to deliver connected consumer experiences across mobile devices and retail touchpoints. Kibo’s cloud commerce platform includes e-commerce, distributed order management, and mobile point of commerce solutions delivered via a modern, cloud-based infrastructure. The Kibo platform scales as clients grow their business while maintaining a low cost of ownership and faster time to market than other solutions.
Certona is the #1 Personalization Provider according to the Internet Retailer Top 1000 and was named a Leader in 2018 Gartner Magic Quadrant for Personalization Engines. In 2018, the company expanded its machine learning and AI patent portfolio to a total of 13 patents.