Knot Standard Offers Free Custom Shirt to Ice Bucket Challengers

As the viral campaign around the ALS Ice Bucket Challenge has reached critical mass, bespoke men's wear brand Knot Standard is challenging participants to generate further awareness by upping the ante.

Knot Standard will make a $25 donation the ALS Association in any person’s name who accepts the challenge and uploads their video to Knot Standard's Facebook page. In addition, the company will also email that person a voucher for a free custom shirt that that person can redeem online at at their site immediately. The videos will be viewable either at the Facebook page or on the company's dedicated Ice Bucket Challenge page.

Knot Standard creates handmade luxury bespoke suits, shirts, blazers, and accessories that are available for shipping anywhere in the world.
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