The Kroger Co. has opened its Customer Fulfillment Center (CFC) in Groveland, FL powered by Ocado Group, marking its e-commerce delivery entry into the Florida market.
"The Kroger Delivery network combines the efficiency of technology with the experience of our associates to deliver fresh, affordable food, and a consistent and rewarding customer experience," said Gabriel Arreaga, Kroger's chief supply chain officer. "We're proud to launch Kroger Delivery in Florida, a new geography for Kroger and a milestone moment in our history to further build on our success as one of America's leading retailers and e-commerce companies."
Kroger Delivery is an e-commerce delivery service that combines vertical integration, machine learning, and robotics with fast delivery of grocery items and fresh food.
"Kroger is uniquely positioned to transform grocery e-commerce in Florida because of our differentiated offering that brings high-quality fresh groceries directly to our customers' doorstep. The service features fresh food, adult beverage, and personal care products, affordable prices and promotions, and a best-in-class fuel rewards loyalty program," said Bill Bennett, Kroger's vice president of e-commerce. "This innovative, customer-centric offering is delivered by our professionally trained and friendly Kroger Delivery associates, providing our customers with anything, anytime, anywhere and broadening our reach and products to new geographies."
After placing an order via Kroger.com or the Kroger app, customers in regions where a CFC is located have groceries delivered by a Kroger Delivery associate in a temperature-controlled van. As part of Kroger's commitment to provide a differentiated and affordable grocery delivery experience for customers, Kroger Delivery will offer variable delivery fees that do not require customers to provide a tip and are influenced by a number of factors like a customer's loyalty, delivery window popularity, route optimization, and order lead time. Variable delivery fees will allow Kroger Delivery to provide additional discounted options where it has the flexibility, creating a personalized offering and delivering value to customers in ways that matter.
"Groveland is excited to welcome Kroger to our family!" said Evelyn Wilson, mayor of Groveland. "The combination of their contributions to the community, coupled with their corporate culture and values, make them an ideal partner with our charming city. I look forward to a long and prosperous relationship."