Kroger Introduces Seamless Digital Shopping Experience

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Kroger Introduces Seamless Digital Shopping Experience

By Jamie Grill-Goodman - 12/18/2017

Grocery store retailer Kroger has opened its 1,000th ClickList store and launched its latest integrated digital shopping experience for ClickList.

The digital experience focuses on providing Kroger customers with quicker and easier access to relevant products and recipes, digital coupons, weekly ads and shopping lists joined by an easy-to-use, fully integrated ClickList experience.

According to the retailer, features a shopper loves the most now stay with them while they shop online, and shoppers can "quickly and easily" add coupons and products to carts.

"As part of our Restock Kroger plan, we continually invest in redefining our customers' grocery shopping experiences by bringing online and offline seamlessly together through digital innovation," shared Yael Cosset, Kroger's Chief Digital Officer. "Our customers tell us they want multiple ways to shop. We are committed to leveraging a combination of insights from 84.51˚, advanced technology and our digital platform to give our customers the ability to shop when and how they want to make their lives easier."

In its third quarter of 2017, the company's 109% digital revenue growth was driven by ClickList.

"Whether our customers are shopping with us in a store or online this holiday season for groceries, meal solutions, health and beauty products, seasonal items or flowers, we want it to be a simple, personalized experience that saves them time and money," Cosset added. 

Kroger introduced its first ClickList store in November 2014 in Liberty Township, Ohio. Over the last three years, Kroger has experienced accelerated customer adoption across the country from coast to coast and has just opened its 1,000th location at its Milford, Ohio store near its headquarters in Cincinnati.

"This exciting milestone is a testament to the impact of our digital shopping platform as well as the consistent and rewarding experience delivered to our customers by our talented store associates," Cosset said. "Next year, we plan to expand our seamless service to more markets, ultimately making this convenient shopping experience available to every one of the 60 million families who shop with us annually."