Kroger Launches Training Program for Frontline Associates

The Kroger Family of Companies has launched Fresh Start, a new training program that makes use of purposeful, bite-sized training and gamification.
Jamie Grill-Goodman
Editor in Chief
Jamie Grill-Goodman profile picture
a car parked in a parking lot in front of a building
The Kroger Co. Family includes stores such as Fred Meyer, King Soopers, Kroger, and Ralphs.

The Kroger Family of Companies has launched Fresh Start with Axonify, a new personalized training program to support greater associate engagement and retention through purposeful, bite-sized training. The move continues its investments in the development of its nearly half a million associates, helping them to feel more knowledgeable and connected to goals of the organization.

"Across our organization, we have been focusing on investments to improve our associates' experiences and ultimately create an environment where everyone continues to thrive and advance," said Senchal Murphy, Kroger's senior director of training and onboarding. "Fresh Start with Axonify helps us deliver a more personalized, digital experience for associates through purposeful, bite-sized training that enables them to learn and grow in a fun and engaging way."

Through the Fresh Start with Axonify app, associates can access their personalized training quickly and easily in the course of their day. The solution is being launched in a phased approach across the Kroger Family of Companies. With continual learning performed in less than five minutes per shift, each associate's training experience is tailored to their individual needs and knowledge gaps via the app using gamification.

"Axonify is proud to help further coach and train frontline grocery associates like those employed by the Kroger organization as they strive to help build a more knowledgeable and engaged workforce," said Carol Leaman, CEO and co-founder, Axonify. "As one of the world's largest grocery retailers, the Kroger Family of Companies recognizes the importance of shifting from a one-size-fits-all training approach to a continuous, personalized model focused on providing associates the knowledge to succeed in their current and future roles."