Kroger Names Location of Another High-Tech Fulfillment Center

Jamie Grill-Goodman
Senior Editor
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Grocery retailer The Kroger Co. and Ocado, one of the world's largest dedicated online grocery retailers, plan a new high-tech customer fulfillment center (CFC) in Forest Park, GA. The $55 million investment is expected to create more than 400 new jobs.

"Kroger is incredibly excited to construct one of our industry-leading Customer Fulfillment Centers in Forest Park—a city south of Atlanta—through our relationship with Ocado," said Robert Clark, Kroger's SVP of supply chain, manufacturing and sourcing. "Through our strategic partnership, we are leveraging advanced robotics technology and creative solutions to redefine the customer experience across America."

Kroger has committed to building 20 CFCs, powered by Ocado, to accelerate its ability to provide customers with anything, anytime and anywhere. The CFC model – an automated warehouse facility with digital and robotic capabilities, also known as a "shed" – will be replicated to serve customers across America.

So far, Kroger has named three CFC locations, including the Georgia site. Last month, Kroger broke ground on America's first CFC, which is being constructed in Monroe, OH. The company has also said it expects to break ground for a CFC in Groveland, FL, later this year. 

"Kroger and Ocado's first customer fulfillment center in Metro Atlanta will transform the e-commerce experience for customers in the region," said Luke Jensen, CEO of Ocado Solutions. "In a fast-developing landscape for grocery retail, Kroger's determination to continue delivering the best experience for its customers, online as in stores, is unparalleled."

"The new facility will provide Kroger the ability to bring customers across the coverage area fresher food faster than ever before," said Tim Brown, president of Kroger's Atlanta division. "I'm thrilled the Atlanta market was selected as one of the 20 CFC sites, and this location is a tribute to the commitment and enthusiasm Kroger has for the City of Forest Park, Clayton County and State of Georgia."

"I am so excited that Kroger and Ocado are bringing this facility to Forest Park," said Georgia Governor Brian Kemp. "Georgia has emerged as a hub for technology and innovation, and with access to our unrivaled logistics infrastructure and skilled workforce, I have no doubt that this new distribution center will allow Kroger to carry its operations to new heights."

The Forest Park CFC will be located at 2000 Anvil Block Road in the Gillem Logistics Center and occupy 375,000 square feet. The CFC is scheduled to break ground later this year and be operational in 2021.