Kroger’s latest strategic initiative, Restock Kroger, is producing even better results than the company said it when it announced the broad slate of advancements on October 11.
The initiatives undertaken as part of the Restock plan include:
- Redefining the grocery customer experience. The company launched a “We Are Local” campaign, hosted its first natural foods innovation summit, opened a restaurant called Kitchen 1883 and launch new private labels in the apparel and floral category.
- Kroger launched home delivery with Instacart in Southern California and expanded cloud computing with the Google Cloud Platform.
- The company introduced the Kroger Precision Marketing, powered by 84.51° to provide CPG companies a service to deliver personalized communication to Kroger customers.
- Talent development was aided by the incremental investment of $500 million in associate development over the next three years and 14,000 part time and seasonal roles were created.
“Restock Kroger is off to a great start. Customers are recognizing our efforts to redefine the customer experience and rewarding us with their loyalty,” said Kroger Chairman and CEO Rodney McMullen. “We continue to accelerate our digital and e-commerce offerings, to grow Our Brands, to lower prices for customers, and to invest in our associates.”
Editor’s Note: For more on the program and to see the Kroger’s latest sales figures click here to view the full article from our sister publication Retail Leader.