Kroger Tests Self-Driving Vehicles for Grocery Delivery at Fry's Food Stores

Jamie Grill-Goodman
Editor in Chief
Jamie goodman

Kroger has named Scottsdale, AZ the first test city for its self-driving grocery delivery pilot. The first grocer to undergo the test is a single Fry's Food Stores (7770 East McDowell Road).

Kroger and Nuro, maker of driverless delivery vehicles, announced a partnership to begin testing grocery delivery using Nuro's robots earlier this year. Through the new self-driving delivery vehicles, customers will receive their groceries at their curb.

"We're excited to launch our autonomous vehicle delivery pilot with Fry's in Scottsdale," said Kroger chief digital officer Yael Cosset. "Kroger wants to bring more customers the convenience of affordable grocery delivery, and our pilot with Nuro will help us test and learn to understand customer acceptance of autonomous vehicles in our seamless offering. We thank Arizona Governor Doug Ducey, Scottsdale Mayor Jim Lane, and the Scottsdale community for being terrific partners and for supporting customer-focused innovation."

To test the service, customers shop via or the Fry's Food Stores mobile app and place their order based on slot availability. Grocery orders can be scheduled for same-day or next-day delivery by Nuro's fleet of self-driving vehicles. The next-gen delivery costs $5.95 and there is no minimum order.

Nuro will begin the pilot using its self-driving Toyota Prius fleet and will introduce its custom R1 driverless vehicle this fall.

"Scottsdale is proud to be the home of Kroger and Nuro's partnership," said Scottsdale Mayor Jim Lane. "We welcome innovative technology that can benefit the lives of Scottsdale residents. We feel this partnership holds tremendous potential and promise, and offers our residents real, not-yet-experienced convenience for everyday routines."

"Arizona is home to some of the most innovative autonomous vehicle testing," said Nuro Co-Founder Dave Ferguson. "We're proud to contribute and turn our vision for local commerce into a real, accessible service that residents of Scottsdale can use immediately. Our goal is to save people time, while operating safely and learning how we can further improve the experience."

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