Kroger Pay also rewards customers who use one of Kroger’s branded payment options — 1-2-3 Rewards credit card, Rewards prepaid debit card, and the newly-released Kroger Rewards debit card — allowing customers to earn fuel points and grocery rewards with a single scan. Kroger Pay can also be linked to any major debit, credit or prepaid card.
"Kroger Pay is one of the few mobile wallets that pairs loyalty and payment," said Mary Ellen Adcock, group vice president of operations, Kroger. "The application of this exciting technology is another step in our front-end experience transformation."
Kroger Pay recently launched in the retailer's Columbus, OH division. The service will roll out to 10 additional markets in the spring, with plans to go nationwide later this year.
Rewards Debit Card
Kroger is also launching the Kroger Rewards debit card, a payment option that connects directly to a customer's checking account. The Kroger card offers benefits to customers, including bonus fuel points and “Our Brands” discounts, and the rewards double when the card is used through Kroger Pay.
"Our new Kroger Rewards debit card is a lower-cost payment option, enabling us to offer our customers additional savings when they are shopping in a store or online or fueling up," said Millerchip. "Through Restock Kroger, we are lowering operating costs, and our new debit card is another way we are doing just that while also rewarding customers who use it."
The Kroger Rewards debit card is currently available for use in Columbus, OH and Colorado (King Soopers and City Market). This spring, the payment option will be available in all Kroger Family of Stores.