Kum & Go Optimizes Its Assortment

Jamie Grill-Goodman
Editor in Chief
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Kum & Go announces a new technology partnership with RangeMe to drive new product discovery and innovation at the shelf.

"Our customers are striving to feel and do better every day," said Stephanie Poitry, Kum & Go senior category manager. "We are continually evaluating our assortment to ensure we are offering the products that are keeping up with our customer's evolving wants and needs. Our partnership with RangeMe is an exciting step forward on our journey to make healthy food convenient for everyone."

Access to healthy, convenient, and affordable food and beverages is an important part of Kum & Go's ethos. By turning to technology to help scale their product offerings, they are able to play a role as innovators in the market.

Kum & Go will leverage access to more than 175,000 suppliers, which means an increased opportunity to find those products that speak to their consumers' needs. Using selective and specific search criteria, Kum & Go will be able to connect with suppliers that can provide products that consumers want, and will keep them coming back to one of the retailer's 400 stores. 

"Kum & Go is dedicated to pleasing customers through its product mix of original and high-quality items," Jackson says. "And RangeMe is here to help make the process of finding and perfecting that mix easier for everyone."