Lacoste Invests in IT for Brazilian Franchises

Level 3 Communications, Inc. signed an agreement with Lacoste's affiliate, Devanlay Ventures do Brasil Ltda., which manufactures and sells Lacoste products, such as clothing and accessories, in Brazil.

Under the terms of the deal, Level 3's virtual hosting, data storage and backup services will support Lacoste's organizational operations throughout Brazil. The company will also use Level 3's global MPLS (multiprotocol label switching) network, which includes voice, data and DIA (dedicated Internet access), between the company's headquarters in SÃo Paulo and a network of 100 franchised stores.

Through Level 3's virtual hosting services, Lacoste store employees will be able to manage sales and other company processes, such as product changes, consistently across all locations throughout the country. The company's data will also be hosted by Level 3's Latin American data center-based servers, accessible at any time by the company's financial team in its regional headquarters.

"Providing our customers with flexible and efficient service is key to our business success, and we rely on Level 3's services to help ensure the consistent availability and redundancy of our critical company information," said Paulo Teles, IT manager for Devanlay Ventures do Brasil Ltda.

Level 3 recently expanded its data center capacity in Latin America in response to increased customer demand, adding new hosting and storage capabilities and increasing service support to better enable the regional and global growth of its customers.

"Level 3's network solutions combine voice, video and data services over a secure global IP network, enabling us to offer a perfect blend of communications solutions to help companies streamline their organizational productivity and ultimately improve their customer experience," says Marcos Malfatti, senior vice president of Sales for Level 3 in Brazil. "We are delighted that Lacoste will be able to leverage Level 3's services to support their continued growth in Latin America and beyond."

Level 3 has more than 350 data center and colocation facilities worldwide, including assets in North America, Europe and Latin America. These facilities allow customers to expand their application resources quickly and to optimize their business continuity programs. Connectivity between sites is available through Level 3's 165,000 miles of metropolitan, undersea and intercity network routes in more than 55 countries.

For more information on Level 3's advanced network and service offerings, visit
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