Lakeshore Opens Its First Pop-Up Retail Shop

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Lakeshore Opens Its First Pop-Up Retail Shop

By Jamie Grill-Goodman - 09/03/2019

Toy retailer Lakeshore is bringing its first pop-up shopping experience to Mall of America. The Gifts for Growing Minds pop-up will be open now through the end of the year to enable holiday shoppers to explore its children's gifts and immerse themselves in free, hands-on activity stations that encourage kids to play, discover and learn.

The 200-square-foot pop-up will showcase a wide selection of exclusive gifts for ages 0-11. All products are from Lakeshore's 2019 Gifts for Growing Minds catalog, due to hit mailboxes this month.

Pop-up shop visitors will also be able to partake in hands-on play stations meant to spark young imaginations, inspire design and building skills and foster a love of learning. Greeting shoppers at the pop-up will be a colorful 10-inch tree display featuring Lakeshore's Turn & Learn Magnetic Gears so that kids can construct their own creations. Lakeshore's team of "learn & play" experts will be on hand to answer questions.

"We are so excited to bring the Lakeshore brand to life in the Mall of America," said CEO Seth Zimmerman. "Our interactive Gifts for Growing Minds pop-up invites kids and families to experience Lakeshore as never before."

Lakeshore has 60 stores across the country—including two in Minnesota—plus flagship catalogs and an e-commerce business. Each of the company's exclusive products is designed by Lakeshore's in-house team of expert educators, who are all former teachers with years of classroom experience.

"It's beyond thrilling to launch our first pop-up concept at one of the country's leading retail and entertainment destinations," said Bo Kaplan, Lakeshore's president and CEO. "We look forward to connecting with shoppers, sharing our passion for education and demonstrating the power of play in a whole new way."