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06/04/2021

Lands’ End to Optimize All Distribution and Transportation Functions

Jamie Grill-Goodman
Senior Editor
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Lands’ End will unify its supply chain execution to deliver high-quality customer experiences across its growing footprint and complex channel network. 

In just a few years, Lands’ End has expanded its market presence through a diverse uni-channel strategy, including its own and third party websites, third party wholesale relationships and 31 company operated Lands’ End stores. With the evolution in customer shopping habits across channels, it has also invested in improving the technology infrastructure required to manage a complex channel network. To do this, the retailer of casual clothing, accessories and home products, has chosen the Manhattan Active Supply Chain solution.

By unifying distribution and transportation, Manhattan has unlocked a new level of agility and responsiveness within supply chain operations. Lands’ End will begin implementation of Manhattan Active Transportation Management in June. The company will initiate implementation of Manhattan Active Warehouse Management in the company’s U.S. distribution centers in August. 

“We are proud to be working with Manhattan Active Supply Chain,” said Chieh Tsai, EVP, chief product officer at Lands’ End. “This relationship will be a key driver for our uni-channel strategy, allowing us command and control of every part of our supply chain, and enabling us to continue to deliver our legendary customer service.” 

“Manhattan Active Supply Chain was purpose built to optimize operations cross channel and cross function,” said Bob Howell, senior vice president, Americas at Manhattan Associates. “We are proud that Lands’ End has selected Manhattan Active Supply Chain and look forward to helping the company achieve a new level of speed and agility.”