League of Leaders Examines Retailer Digital Media Platforms
The Path to Purchase Institute, a leading member-based community for consumer goods professionals, hosted its 10th annual League of Leaders meeting June 3-5, in Chicago, bringing together some of the industry’s most prominent professionals.
At this meeting, Mark Williamson, vice president of Peapod Digital Labs, outlined his company’s activity in the growing marketplace of retailer-operated digital media platforms. Ahold Delhaize launched Peapod Digital Labs in May 2018 to drive digital and e-commerce innovation across the company, which includes the Stop & Shop, Food Lion, Giant Food, Hannaford and Giant/Martin’s supermarket chains, along with online grocery retailer Peapod.
“For both retailers and consumer product manufacturers, retailer media platforms represent a dynamic opportunity to engage with consumers at critical moments in their path to purchase journey,” said David Shanker, executive director of the Path to Purchase Institute and CEO for EnsembleIQ. “We are excited to help our members tackle this evolving, increasingly important aspect of retailer-manufacturer collaboration.”
Williamson joined executives from the Coca-Cola Co., SC Johnson, Del Monte Foods, Starcom, Valassis Digital and other industry-leading companies on the meeting’s agenda, which also featured workshops on employee motivation and the evolving definition of a “shopper marketer.”
If you’d like to learn more about how your company can join League of Leaders, contact Patrick Hare at [email protected].
About League of Leaders
League of Leaders is an exclusive group of industry thought-leaders dedicated to advancing the understanding of all marketing efforts that culminate at retail. This group represents an elite mix of forward-thinking, cross-functional executives from all major industry segments including retailers, consumer goods manufacturers, agencies, packaging and P-O-P firms, digital media and research organizations.
About the Path to Purchase Institute
The Path to Purchase Institute is a global member-based community dedicated to elevating the reputation of the entire consumer goods industry and its ecosystem of partners. It focuses on building best practices and winning strategies that drive innovation and empower executives with the confidence to make stronger and faster business decisions.