Lectra Adds New Marketing VP

Lectra has appointed Tania Garcia as vice president, marketing for North America.

Reporting to Roy Shurling, president of Lectra North America, Garcia is based in Atlanta and will oversee Lectra's marketing in the North American market, which includes Canada, the United States and Latin America. She is responsible for ensuring manufacturing and fashion customers in the region are kept abreast of Lectra's advanced production and software solutions.

The tremendous increase in manufacturing in Latin America, and continued strength of US manufacturing, is generating high demand for Lectra's Vector cutters, as well as for its consulting services that help customers improve their efficiency. On both coasts of the U.S., and in Montreal (Canada), the increase in fashion design means companies are seeking ways to improve their development processes and capabilities. "Tania's knowhow and experience will help drive the expansion of Lectra's solutions across North America, so that we provide the most added value to our customers' operations,” added Daniel Harari, Lectra CEO.

"Lectra's customers in North America face ongoing change and a redefinition of the marketplace, requiring them to develop alongside companies that are able to adapt and redefine themselves. Lectra does this as a matter of course, collaborating with major brands to identify industry challenges; and providing what our customers really need,” said Garcia.

Garcia has more than 15 years' experience in designing and implementing comprehensive integrated marketing programs. Prior to joining Lectra, she was global senior director, marketing and communications, at information management group Recall Corporation. She has a bachelor's degree in classics from Vassar College.
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