Lectra Launches Atlanta-based Tech Center

12/13/2013
Lectra recently opened a new International Advanced Technology Center, a foundational resource for delivering advanced technology solutions to North America. The IATC as well as Lectra's North American headquarters were both relocated within the Greater Atlanta area, moving from Marietta to Smyrna.


"As the economy continues to recover in the region, a new reality has emerged that is requiring new levels of nimbleness and flexibility. Fashion and manufacturing companies are in need of the latest technology to strengthen their competitive advantage in the marketplace," explains Roy Shurling, president of Lectra North America.

"The IATC spotlights Lectra's innovative technology and provides a unique environment for our customers. Visitors can discover and interact with our full range of solutions, experience our world-class services, and tap into the expertise of our team," he said.

The IATC features showrooms for the latest developments in software and advanced machinery, interactive training rooms and an international call center. The new location caters to companies throughout North America, from Canada to the United States and Mexico, in every industry Lectra serves, including fashion, automotive and furniture.

The Lectra facility allows executives and industry professionals to explore the latest technological innovations dedicated to the design, development and manufacturing of their products, and to perform cutting tests under their own specific production conditions using the most complex materials.

Opening ceremonies brought together executives from the industries Lectra serves as well as keynote speaker Paul Todd, Project Manager from the Georgia Institute of Technology's Enterprise Innovation Institute. The Atlanta location is now one of three Lectra IATCs; the others are located in Bordeaux, France, and Shanghai.
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