Lee Cooper Expands Into Estonia, Lithuania

5/14/2013
Global denim brand Lee Cooper appointed Poldma Trading Ltd. as its new Estonian licensee, an agreement which enables Lee Cooper to expand across both the Estonian and Lithuanian markets.

The introductory Lee Cooper collection will debut for A/W 13, followed by a fully extensive collection planned to launch for S/S 14.


The licensing agreement with Lee Cooper's newest European partner begins with a core focus on men's and women's clothing, Lee Cooper's heritage, before embarking on the development of additional branded product Andy Dunkley, CEO of Lee Cooper said, “I am delighted to welcome
Heinar and his team to the Lee Cooper family. We are very excited about the future prospects for growth in the baltic markets and this re?ects the increasingly strong position of Lee Cooper across the markets from the baltics down through central and eastern europe all the way to the Mediterranean markets."

Initially, Lee Cooper will be exclusively available to consumers through Poldma Trading Ltd.'s 25 multibrand Dream Denim stores, located across Estonia, Latvia and Lithuania. Further retail expansion is expected to be rolled out as consumer demand for the brand increases within the Estonian and Latvian markets.

Poldma Trading reported a company turnover of €24.5 million in 2012 with a total pro?t of €2.6 million.

British born label Lee Cooper currently has 40 global partners selling in over 100 countries. The brand operates as a pure licensing business with annual global retail sales of over €350 million.
X
This ad will auto-close in 10 seconds