Lessons Learned in Omnichannel Merchandising

Building true omnichannel merchandising capabilities requires the merging of previously siloed business functions. With the distinction between retail, e-commerce and wholesale blurring a true real-time view of the enterprise becomes table stakes.

At the 2014 Retail Technology Conference, Aerosoles VP of merchandising Steve Siebel will discuss his experience ushering the omnichannel age at his company and the lessons learned. The session titled "Breaking Down Walls to Build Up Omnichannel Merchandising Capabilities," will explore the merging of retail, e-commerce, and wholesale channels and the linking of the associated core functions including assortments, pricing, inventory control, warehouses and demand planning.

For more than a dozen years Siebel has been vice president of merchandising with Aerosoles, part of Aerogroup International.  Steve’s expertise spans product selection, store planning, sales, merchandising and inventory management in the retail, outlet, catalog and e-commerce channels. 

The eighth annual Retail Technology Conference will be held April 9 – 11, 2014 at the Hilton Bonnet Creek in Orlando, Florida. The conference features keynotes from retail leaders, peer-to-peer exchanges, a merchandising symposium and relationship building. For more information and to view the full agenda click here.

Other retailers attending the event include:

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Competing in the Amazon Age