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06/30/2021

Leveling the Playing Field with Optimized Pricing Solutions

Tim Denman
Editor in Chief
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Price is often the first thing consumers consider when evaluating a purchase. Yes, the shopper experience matters, but there is a limit to how much customers will pay for it. Without competitive pricing to complement an engaging path to purchase, retailers will likely lose the sale, and potentially the customer.

To ensure prices remain competitive on in-demand SKUs, while keeping margins healthy, savvy retailers are investing in optimized pricing software. These next-gen solutions allow retailers to change pricing on the fly while simultaneously improving their value proposition.

Read on to see where your pricing capabilities stack up against the industry.