Leveraging Geographic Analytics to Gain a Holistic View of Local Demand
An advanced understanding of demand at a geographic level provides tech-savvy retailers a leg up on the competition in vital areas such as merchandising, marketing, workforce management, site selection and much more. As smart retailers continue to embrace the technology it will quickly become an operational necessity.
Today, leading retailers are infusing their analytic efforts with geographic data to gain difference-making holistic insight about the localized markets they operate in. Below are five steps designed to take your analytic efforts to the next level and help you keep pace with the industry leaders and turn the data you already possess into a game-changing insight.