Leveraging Social Value

When it comes to customer value, not every shopper is created equal. Some possess huge social media influence and have the ability to greatly impact retail sales with a few keystrokes. Retailers that realize the power of influential shoppers are able to tailor their interaction with their most connected customers and turn them into brand advocates.

At the 2015 Retail Executive Summit, Dmitri Williams, PhD, professor, University of Southern California will discuss the C2C connection, from social graph to ROI, and explore the impact of the connected consumer on marketing and acquisition.

Williams is a 15-year veteran of analytics and consumer behavior research, and a world-recognized leader in the science of online metrics and analysis. The author of more than 40 peer-reviewed articles on consumer psychology and large-scale data analysis, Williams' work has been featured on CNN, Fox, The Economist, The New York Times, and most major news outlets. He is the CEO and co-founder of Ninja Metrics, Inc., an advanced predictive analytics company and inventor of social value, a precise measurement of who influences others and how much that influence is worth in dollars and cents.

The Retail Executive Summit will be held June 17-19 at the Montage Resort in Laguna, California. The conference will feature keynotes from retail leaders, peer-to-peer exchanges, a golf outing, the annual CIO of the Year Awards, networking opportunities and relationship building. For more information, to view the full agenda, or to register for the event click here.