Levi's Launches Knit Jeans for Kids

9/3/2014
Levi's is tackling the age-old problem of stiff, uncomfortable jeans by launching a new kind of pant: the knit denim. Made just for kids, these pants look like denim, but feel like sweatpants.

Levi's Thompson super skinny jean
"Every parent knows the struggle of trying to get kids to wear jeans," says Sam Haddad, principal at Haddad Brands, kids licensee for Levi's. "Kids hate the way denim feels, but they want to look fashionable. Now, we've found a way to make jeans that are both comfortable and stylish."

With a roomy cut designed to promote movement, the heritage-style knit denim gives kids the look they want without the harsh fabric. Just like traditional jeans, the styles feature real hardware such as buttons and rivets, and are available in an assortment of washes for both girls and boys in sizes up to 16T. Levi's is also offering a matching knit denim jacket, so kids can be fashionable and comfortable from head to toe.

The company is launching the new material in a variety of cuts. Styles for boys include straight-legs and cargos, while girls can choose from trendy skinny jeans and joggers. Matching knit denim jackets are also available for him and her, just in time for back-to-school.

"We love designing for kids, and we take their opinions seriously," says Haddad. "We want our customers to know that we're listening to them, and that we really take their comments to heart."

Founded in 1853, Levi's invented the world's first blue jean in 1873, and has been a leader in American denim for over a century. The brand is renowned for offering the highest-quality jeans in fashionable cuts. With over 1,000 locations worldwide, Levi's is the world's go-to denim destination for adults, children, and babies.
X
This ad will auto-close in 10 seconds