Liberty London Modernizes Point-of-Sale and CRM Applications

Maia Jenkins
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British department store Liberty is making moves to improve store technology and customer experience, upgrading its POS and CRM applications to be more user-friendly and easily accessible for staff. 

The London store has announced the renewal and expansion of its partnership with unified commerce solutions provider, Aptos, to spearhead the effort. 

Liberty, established in 1875 and known for its notable Tudor storefronts and iconic status in London's retail landscape, is aiming to enhance its store technology and customer experience solutions. 

By deploying the latest versions of Aptos’ Store POS and CRM applications and transitioning from on-premises to SaaS delivery, Liberty seeks to offer real-time personalization and more seamless interactions between associates and shoppers at its flagship store on Regent Street. 

With Aptos' POS system set to be up and running on 125 tills and the CRM solution supporting its millions of customers, Liberty says it anticipates benefiting from enhanced capabilities and real-time updates to make better decisions and consistently deliver on its brand promises. 

“When entering Liberty, shoppers have the expectation of a transcendent retail journey – and we need to meet those expectations,” said Martin Draper, CIO and digital director at Liberty. “To achieve this, Liberty requires advanced technology that allows us to understand each shopper on an individualized basis and ensure that our associates have the best possible tools and data at their fingertips to serve the customer in the most optimal way, in-store and online.”

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