Lids Store Pops Up at Super Bowl XLVI

While players and fans prepped for Super Bowl XLVI in Indianapolis, Lids Sports Group was busy creating the largest temporary retail store in the nation’s history. The 25,000-square-foot pop-up store was created for the sportswear chain by Image 4. Hats, jerseys, sports memorabilia and customized attire were sold in the store from Friday, January 27 through Monday, February 6 in The Huddle at Circle Centre of Super Bowl Village. Image 4’s design and unique interactive features created a memorable retail experience, making the store an attraction during championship week. The pop-up store captivated visitors with a Legends Zone, Ultimate Man Cave, Madden Gaming Area, and one-of-a-kind sculpture created entirely of baseball caps.

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